【分享】~行銷筆記~如何打造壓倒性優勢

重點摘錄 ~大師輕鬆讀 NO. 148 ~ 如何打造壓倒性優勢

你的行銷計畫必須包含你對下列議題的想法和未來規劃

• 你如何制定品牌、區隔你所提供的產品或服務
  
• 你在市場中偏好的定位
  
• 你如何定位你的競爭對手
  
• 你的價值主張
  
• 試銷方案的結果
  
• 你的公關策略
  
• 你計劃如何運用廣告來創造知名度
  
• 預估的目標市場規模數據
  
• 預期的市場占有率
  
• 任何可供分析的市場模型
  
• 你的行銷宣傳預算
  
• 聯盟行銷或其它的行銷方案
  
• 你計劃將來如何提升行銷的質與量
  
  

Your marketing plan will need to include your thinking and forward planning on issues like:

• How you will brand and differentiate what you offer.
  
• Your preferred positioning in the marketplace.
  
• How you will position your competition.
  
• Your value proposition.
  
• Results of your test marketing initiatives.
  
• Your public relations strategy.
  
• How you plan on using advertising to create awareness.
  
• Estimates of projected market size with data.
  
• Anticipated market share.
  
• Any market models that are available for analysis.
  
• Your marketing communications budget.
  
• Affiliate or other marketing programs.
  
• How you plan to ramp up your marketing int the future.